Case Study

Question 1: What are the forms of competitive advantage that contributed to the success of the organisation in the case? Before the encyclopaedism of IBMs PC division in May 2005, Lenovo was not rise known in the global trade and all of its tax income sales were from China. After the acquisition, Lenovo utilise its low-cost manufacturing clout to binge IBMs ailing operations around and leverage on IBM soft touch existing global distribution networks to round globally. Lenovo to a fault habituate IBMs global sales readiness and international watchfulness expertise to achieve more output differentiation and send building. Lenovo allied with IBM to provide a rich range of solutions to customers ranging from small-medium enterprises to prominent corporations. They also used two task homunculuss known as relationship model and the transactional model. The relationship model would cater to the upper end of its business, with more emphasis on direct change to larg e corporations the transactional model would generate market demand among the SME meeting and individual customers. To improve its US sales, the spick-and-span Lenovo repackage computer products exchange to Chinese consumers so that they would appeal to the US market, which had different designs and colouration preferences.

To create global brand awareness, Lenovo began to piece its profile by enlisting celebrity help, Brazilian footballer, Ronaldinho and also sign deals such as the Williams Formula One race-car aggroup in Europe. Lenovo restructured the confederation by hiring a new CEO, William Amelio, a former executive with Dell. Question 2: D! escribe individually level of the strategies used and how they contributed to the organisations competitive advantage. utilise corporate- level strategy, Lenovo prepare created value through related variegation by acquisition of IBMs PC division. With related diversification, they cornerstone leverage effect competencies of one another to survive and smash in a competitive PC market. They also make a naiant relationship to...If you want to get a full essay, station it on our website: BestEssayCheap.com

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