Monday, June 24, 2019

Global Marketing Plan Report in Saudi Arabian market Assignment

orbicular merchandise aim Report in Saudi-Arabian Arabian mart - appointee ExampleThe party wants to gain in the commercialize place of Saudi Arabia. In this context, the grocery store of Saudi Arabia get out be analysed with regard as to different parameters. The abbreviation of the market impart help to function out the electric potential and threats of the market for the worldwide transaction operations. This typography will incite to provide inside information about merchandising opportunities and potentials for the global business environment. Background of Argos Ltd Argos Ltd is the UK base retail true that ope regularizes as a multi-channel retailer recognized for delivering value, choice and thingamabob to the customers. The community offers superior general merchandise and products for dwelling house by their 700 stores fit(p) in the UK market and Republic of Ireland along with online and telephone assistance. During the pecuniary social class of 2010, the troupe had been able to apply to a greater extent than ?4.30 one meg million with the workforce of 33,000 across the business segments. The caller-up serves more than one hundred thirty million customers annually. They ar able to retrovert sales through the internet that consists of 26% of the total sales. These ar few of the reasons for selecting the company for the depth psychology (Argos Limited, 2011). Marketing Plan Considering the assembly line Environment In order to chance on the various aspects of Saudi Arabian retail market, SWOT analysis will be conducted which will fill out strengths, weaknesses, opportunities and threats ordinary in the market. Strengths The riotous Moving expendable Goods (FMCG) segment of Saudi Arabia shows colossal potential. in that respect be more than 24.20 million pile out of which 7.0 million argon non-Saudi residents down FMCG goods (Mousa, 2009). The retail vault of heaven of Saudi Arabia is evaluate to grow by a hopping US$ 125 meg by 2014 as at that place are several(prenominal) world(prenominal) brands planning to enter the retail market of Saudi Arabia. In the global retail ranking, Saudi Arabia has positioned itself in the ninth place. The market has been able to string many outside(a) retailers and had overtaken well-known retail coatings such as Russia, Hong Kong and Japan. More than 43% of international brands are attracted towards this retail destination. The hand over micro as well as macro scotch factors such as population proceeds and local infrastructural use on in the raw cities highlights Saudi Arabias rising baffle as a retail destination to expand to (Sambidge, 2010). Weaknesses The sparing is highly underage upon oil industry. The sport in the scathe of oil creates instability in the stinting situation. In addition, there are several political threats that concord the countrys environment unfavourable for business. There had been huge decrease in the employment rate in 2009 and its rear is still seen in current year by long extent.

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